During my first six months with ASDA magazine, I redesigned ASDA’s Pinterest account causing the reach to almost double from 75,000 to 145,000. Click-through from Pinterest to the hub rose from 2723 to 7171 referrals, and monthly unique users increased from 1.6m to 3.5m. Also in this time, I conducted changes to ASDA’s Instagram feed, including the use of two fonts in stories rather than one, which improved the flexibility and aesthetic. Correlatively, ASDA’s followers grew by 70,000 users. The feed engagement rate increased from 1.41% to 1.65% and our total feed reach increased by 1 million users.